$hop Sustainable Knoxville
2024

Adobe Photoshop
Adobe Lightroom
Adobe After Effects
Adobe Illustrator 
$hop Sustainable Knoxville is a campaign I created to encourage and build confidence in shopping sustainably, while showing that it can
be affordable, easy, and accessible in Knoxville. To highlight this, I curated outfits thrifted from specific stores featured in the campaign and conducted a photoshoot to create imagery for the posters. Each poster promotes a different thrift store in Knoxville. The animations were brought to life using RISO printing-a Japanese-designed process that utilizes soy-based ink for an eco-friendly touch.

Process