2025 / 2026
GCD: Matt Butler
Art Director: Me
Copywriter: Will Jansma
BMW Motorrad USA's social presence lives at the intersection of style and adventure. It's built on social-friendly storytelling and stylish imagery of the bikes. From concepting and designing content at my desk to shooting on the road at BMW bike events, the feed not only represents BMW Motorrad's identity, but my hand in creating it as well.